$10.5B
Etsy marketplace gross merchandise sales in 2025
Etsy reported that marketplace sales totaled $10.5 billion for the year ended December 31, 2025.
Reference page
Handmade Jewelry Marketplace Statistics, 2026
Current numbers on Etsy's handmade marketplace and U.S. jewelry prices, collected for writers, researchers, shoppers, and independent makers.
Last updated August 18, 2026. Every figure below links to its primary source.
What this page covers: Etsy marketplace-wide figures and the latest national price data for jewelry and watches. Marketplace figures are not estimates of the entire jewelry industry.
Etsy 2025 Annual Report
86.5M
Active Etsy buyers at year end
An active buyer made at least one purchase in the preceding 12 months.
5.6M
Active Etsy sellers at year end
An active seller had a charge or sale in the preceding 12 months.
100M+
Items listed for sale on Etsy
Etsy reported more than 100 million items for sale as of December 31, 2025.
74%
Etsy marketplace sales from U.S. buyers
The remaining 26% of Etsy marketplace sales came from buyers outside the United States.
30%
Etsy marketplace sales from custom or made-to-order merchandise
Etsy describes custom and made-to-order work as a core part of what differentiates the marketplace.
45%
Etsy marketplace sales completed through the Etsy app
Etsy reported that mobile app transactions accounted for 45% of 2025 marketplace sales.
$121
Trailing 12-month Etsy sales per active buyer
Etsy reported this marketplace-wide figure at the end of 2025, down 0.5% from the prior year.
$8.9B
2025 sales across Etsy's six largest product categories
Jewelry and personal accessories was one of Etsy's six largest categories. Together, the six represented 85% of Etsy marketplace sales.
+14.4%
Annual change in U.S. jewelry and watch prices
The U.S. Consumer Price Index recorded a 14.4% increase from July 2025 to July 2026 for jewelry and watches.
Sources and method
Built for a clean citation.
This page uses the latest available primary reports from Etsy and the U.S. Bureau of Labor Statistics as of August 18, 2026. Etsy figures refer to the Etsy marketplace, not all Etsy, Inc. brands. The price figure measures change in the U.S. Consumer Price Index category for jewelry and watches, not handmade jewelry prices alone.
- Etsy, Inc. 2025 Annual Report , published February 19, 2026.
- U.S. Consumer Price Index, Table 2 , July 2026 data, published August 14, 2026.
Suggested citation
Safir Måne Designs. "Handmade Jewelry Marketplace Statistics, 2026." Updated August 18, 2026. https://safirmanedesigns.com/handmade-jewelry-marketplace-statistics.